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“Richmond's not a place you go to, it's a place you go through.” This quote from a tourism focus group indicated that people outside the area had no perception of the Richmond Region. RightMinds' mission was to measurably increase awareness of the Historic Richmond Region as a tourist destination, as well as increase visitor inquiries to the RMCVB.
Present a dramatic and memorable launch event
Drive-to-web direct mail
High-Definition Television 15-min. video program “Uncovering the Brand”
“Easy to Love” Theme Song
Brand agents
1,000 people attended the launch event
Hundreds of community, civic and professional organizations have requested to incorporate the “Easy to Love” logo on their materials
Marketing promotion to attract North Carolinians to visit Richmond led to a 136% increase in requests for RMCVB visitor guides
Same promotion also led to a 69% increase in visits to the RMCVB website
Visit our
travel and tourism microsite
for more examples of our work.
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