Results - RightMinds

Amstel is the leading premium import light beer in the U.S. It has grown a powerful brand in one of the most competitive consumer products categories. The company spends in excess of $30M per year to connect with consumers. However, they felt like the brand was losing its focus and not delivering a consistent emotion and message. They brought in our brand team to refine and articulate the Amstel brand.

Solutions

Brand positioning statement

Brand Essence (architecture)

Brand Promise

Target Dimensionalization

Creative platform visualization

Results

The work was recently validated with consumers, who felt it represented a unique and relevant place for the Amstel brand

Visit our food and beverage microsite for more examples of our work.