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Working directly with senior marketing management at Heineken USA and Landis research team, innovative illustrations of strategic platforms for brand development were created. The project was executed in the top-secret development phase. The brand team presented the concepts to Heineken's corporate group in Holland to create consensus and buy-in of senior management for the launch direction platform.
Analysis of strategic platforms
Creative platform development focused on two distinct strategic areas
Branding campaign execution
Brand concepts
A series of branded ventures proposed, such as Heineken Event Haus
Three of the branded venture recommendations are currently being evaluated for testing
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