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As Georgia Baptist Health Care System prepared for integration into the Tenet Healthcare System, it hoped to rebuild its brand identity by implementing new brand standards. At the core of the campaign was the highly anticipated unveiling of Georgia Baptist's latest innovative endeavor, the Center for Women and Life Flight, a helicopter trauma transport group. It was time to inform various audiences about the facility's powerful offerings and revolutionary practices with an effective communication plan that would ease the transition.
Implement extensive branding research to fully understand the cultural environment of Georgia Baptist
Education programs offered to promote the hospital's latest services
Point of access program was created to answer inquiries (265-DOCS)
Broadcast, print and direct advertising
A complete brand identity system was carried out and well received by Georgia Baptist's key audiences
Education programs provided helpful and insightful information to prospective patients, healthcare professionals and the media
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