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Apple South wanted to rebrand itself as Avado Brands. As a leading restaurant developer (Applebee's, Don Pablo's, Hops), this fast moving company needed a new brand identity to market to key audiences such as Wall Street analysts, stockholders, partners, employees and the trade before the public offering on NASDAQ. Other facets of the project included consulting on a joint venture, as well as acquisition and concept development.
New corporate name
Brand personality that captured excitement of the company
Brand identity
Brand print and video
Trade print advertising
Collateral that retained the identity
Successful launch of new brand to trade audience analysts
Public offering on the NASDAQ
Growth in revenue to $1 billion under new position
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