Results - RightMinds

Apple South wanted to rebrand itself as Avado Brands. As a leading restaurant developer (Applebee's, Don Pablo's, Hops), this fast moving company needed a new brand identity to market to key audiences such as Wall Street analysts, stockholders, partners, employees and the trade before the public offering on NASDAQ. Other facets of the project included consulting on a joint venture, as well as acquisition and concept development.

Solutions

New corporate name

Brand personality that captured excitement of the company

Brand identity

Brand print and video

Trade print advertising

Collateral that retained the identity

Results

Successful launch of new brand to trade audience analysts

Public offering on the NASDAQ

Growth in revenue to $1 billion under new position