Results - RightMinds

LandAmerica, a leading real estate transaction services provider, engaged RightMinds to establish a brand positioning platform to introduce consistency to its marketing communications. Previous advertising materials were done in channel and regional silos, giving a fractured look, feel and tone to the growing company. The brand platform would be used to underpin all of its marketing communications including corporate and channel advertising.

Solutions

Conducted internal interviews to determine the needs and strengths of this growing company

Analyzed competitors' positioning and the marketplace's perception of LandAmerica

Determined the brand essence of LandAmerica and how this could be communicated in an effective, breakthrough manner

Developed a brand platform that was “ownable” by LandAmerica, differentiating the company and resonating with core audiences

Used the brand platform to create a consistent, standardized tone, graphic layout, and color palette which was effective for all channels and communications

Results

Target audience and competitors immediately recognize LandAmerica advertising no matter what channel or locale

Ads have been well received by corporate and field personnel as well as prospective customers

Significant pieces of business have been specifically attributable to new brand platform advertising