Results - RightMinds

Moe's is a rapidly growing, 200-unit quick-casual restaurant group. The burrito category is highly competitive with major players including Chipotle, Baja Fresh and Willie's, as well as many independents. Longterm, Moe's needed differentiation in the minds of consumers from its competition, while driving traffic for the near-term.

Solutions

Positioning statement

Brand personality development and vivid description

Platform development focused on freedom personality

Branding campaign execution—print, outdoor, radio

Results

Positioning work and creative platforms successfully integrated into framework for the brand personality

800 franchise deals signed and awaiting construction

Moe's is one of the fastest growing fast-casual brands in the U.S.

Visit our food and beverage microsite for more examples of our work.