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Merrill Lynch may have made a name for itself throughout Wall Street and the world, but the company wanted to focus more on its reputation in the communities it serves. In an effort to build awareness, shape strong neighborhoods and connect with multicultural markets, Merrill Lynch created the Southern California Partnership for Economic Achievement. Through numerous outreach programs, Merrill Lynch's goal was to provide resources to underserved communities while making a positive impression among business, civic and government leaders.
Leadership Council of respected community leaders
Advertising and public relations services
Community relations
Media relations and special event planning
Community grants to local non-profit organizations
Loan products developed for minority-owned businesses
Internships for students pursuing careers in financial services
Financial education courses to the community
Collateral materials suitable for non-English speaking audiences
All program goals were met or exceeded
Merrill Lynch is positioned as a financial services leader in Southern California's exploding multicultural market
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