Results - RightMinds

Dominion, one of the nation's largest energy utilities, engaged RightMinds to help highlight their dedication to community service and concern over environmental issues. Project Plant It! is a multifaceted community education program that facilitates tree planting and teaches the benefits of trees through public elementary schools.

Solutions

Develop program name, logo, and personality unique to the industry and region

Create and implement strategy to reach a large number of community members, thought leaders, and elected officials

Develop strategic partnerships with the largest, most influential school districts in the region

Plan and promote a highly visible Arbor Day media event to highlight the environmental and educational impact of the program

Develop materials to communicate with key target audiences: classroom instructional materials, brochure, website, newspaper ad, and tree seedling labels

Implement a web-based mechanism to assess number of trees planted and teacher feedback

Results

Over 7000 students planted trees at residences and school properties

Direct contact with 18,642 individuals (students, parents, community leaders)

75% of the schools in 3 districts embraced and implemented Project Plant It! lesson plans and educational support

509,269 earned media impressions

Dominion - Project Plant It: Corporate Social Responsibility

Project Plant It: Corporate Social Responsibility