Results - RightMinds

LandAmerica, whose rapid growth was fueled by acquisition, sought to build a national brand with consistent messaging and marketing materials. To provide easy access to brand-compliant materials to field offices throughout the county, LandAmerica asked RightMinds to develop a centralized repository for marketing materials, complete with an automated, on-demand printing system.

Solutions

Centralized website, known as BrandLandAm, where employees can order printed materials and merchandise

Online graphic standards manual

Print-on-demand marketing materials with customizable contact information, images and copy options, and instant PDF proofs

Programming to interact with multiple print and fulfillment vendors to ensure quick turn-around and allow pricing based on annual volumes

Ad concept library of personalizable ads targeted to specific markets

Fulfillment management for warehoused collateral, including inventory management reporting

Uniform interface for ordering sales promotional materials and management of several vendors

Results

Cost-effective way to create custom marketing materials for field offices on an as-needed basis

Project success led to development of a templated website builder program for use by local offices