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As part of the corporate decision to raise the bar on customer service, LandAmerica formulated the Superior Service Standards. To reach the broad mix of 13,000 employees across the U.S., LandAmerica needed an exciting way to engage everyone. RightMinds was asked to create a LandAmerica Day IV event that would capture the imagination and personalize the company's mission.
Customized teaser mailing complete with employee's name embedded in copy and a lapel sticker commemorating the day
Web-based interactive game supporting and training the Superior Service Standards
Manager's guide
Video message from executive leaders
Increased employee understanding of Superior Service Standards
Teambuilding and excitement around interactive game
A connection was created with all 13,000 employees in a personal manner
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