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For LandAmerica Day V, the executive leaders wanted to educate the 13,000 employees of the company on “The LandAmerica Way,” the corporate culture. This imperative was an extension of the customer service initiative started in past years. The objective was to help employees understand that service both internally and externally were of utmost importance.
Personalized teaser mailer to create initial excitement
Fictional, humorous, web-based spoof of a television show supporting The LandAmerica Way and service standards
Manager's guide
Video message from executive leaders
Connection with employees in a fun, educational manner
Reinforcement of corporate culture and service standards
Excitement surrounding the special day for employees
Buzz throughout employee community
High praise from LandAmerica leadership team
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