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Reynolds Flexible Packaging, formerly Alcoa Flexible Packaging, became a leader in the packaging industry by producing innovative and effective products. However, growth doesn't come from innovation alone. Reynolds turned to RightMinds as a strategic extension of their internal creative and production resources.
Corporate social responsibility campaign to draw attention to the facts about PVC
Sales incentive programs to promote new shrink film products and increase overall sales
Mock product and packaging design
Trade show and presentation graphics
Logo development for new shrink film product, Reynolon Plus
“Learn the Truth about PVC” trade campaign was well-received in the market
Initial sales incentive program, Quick Action, Quick Rewards, was so successful that RightMinds was asked to create two additional programs
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