Results - RightMinds

This 40-year-old menswear retailer was experiencing quarter-over-quarter declines due to a number of market forces and the company's outdated positioning strategy. It was a classic case of a retailer that had promoted price at the expense of brand equity. S&K needed a way to create an updated brand image and build equity while continuing to drive traffic and support sales. They also needed a way to tap into new prospect markets without alienating their core customers.

Solutions

Creative concept that facilitated brand repositioning and sales promotion simultaneously

Integrated marketing plan that allowed conceptual spots to be customized with seasonal promotions

Internal communications program that involved employees in the new brand positioning

Series of viral rich media solutions to drive traffic to the brand's relaunched e-store

Results

The client is extremely pleased that the campaign has helped drive sales growth

As a result of this success, several more broadcast spots are now being produced