Results - RightMinds

As part of its sports marketing program, Virginia Farm Bureau Insurance purchased sponsorship rights to an annual college basketball game featuring two city rivals. The goal was to promote the game in the community, positively positioning the client and touting the game's charity tie-in. The client worked with RightMinds to establish a basketball themed website that offered visitors the opportunity to register for free ticket and prize giveaways.

Solutions

Single-source website designed to promote a special event and provide corporate, sponsor, and charity information

Website tied to offline marketing effort in a drive-to-web strategy via radio and newspaper advertising

Registration functionality allowed client to gather potential new customer data while at the same time offering tickets and prizes

Results

The website became the nexus of all of the client's marketing and promotional efforts for the charity basketball game

The site helped drive ticket sales to a new record

The site became a destination for all community audiences with an interest in the charity, the teams and the event

Farm Bureau Insurance: marketing program