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SnagAJob.com, the leading on-line source for hourly jobs, was seeking a way to drive traffic to its website and to register new job seekers. The company's target audience can be difficult to reach through traditional media vehicles and so an innovative approach was required.
RightMinds and SnagAJob.com launched viral website
AFTERTHOUGHTS.SnagAJob.com
The site is a tongue in cheek play on traditional card lines and offers visitors a free and edgy e-card store for today’s 18 to 29 year old worker
There are 18 different customizable e-cards for "real life" work situations
Each card provides an opportunity to "fill in the blank" with the sender’s sentiments or use the Mad Libs-like Random Text Generator when the sender doesn’t care enough to write their own thoughtful message
A well written press release announcing the launch of the site received a number of web postings and drove additional traffic to
AFTERTHOUGHTS.SnagAJob.com
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