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multicultural marketing - financial
multicultural marketing
marketing 2.0
internal brand communications
recruitment advertising
corporate social responsibility
marketing plans
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Corporate Social Responsibility, or CSR, means different things to different people. To some companies, it simply means being a good corporate citizen. But to sophisticated marketers, CSR offers an opportunity to do good and at the same time increase brand value and loyalty. Today’s business to consumer customers and business to business clients are anxious to know that the companies they are doing business with are responsible entities giving back to their communities. In a competitive sales environment, effective CSR programs can provide a unique selling proposition that makes the difference.
At RightMinds, we understand the value of CSR. We also understand that there is no “cookie cutter” approach to developing a CSR program. Each CSR undertaking must match the “brand personality” of the company. That’s why we start with a thorough evaluation of each client’s public persona and build a CSR program to match. We also look closely at the client’s stakeholders, customers and target audiences to get a feel for what CSR effort will be most impactful. Then we design a program that can be implemented on a turnkey basis or with a little help from our experts.
Companies such as Pepsi, Nike, Apple, Cisco Systems and others have become leaders in launching far reaching CSR initiatives. They are spending billions to enhance their reputations with key stakeholders. And for good reason. A recent survey on CSR gives corporate America low marks for its CSR performance. Respondents felt that corporations do not act responsibly and that the government should intervene.
What will you do today to demonstrate to your stakeholders that your company is a good corporate citizen?
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